You are browsing the feed on your favourite social networking site, and you see that there is a
video that you like. It makes me laugh and it would be quite impossible not to share it with your
friends. Now imagine how it feels to be the business that stands behind that post that went viral.
Developing viral marketing content is not a simple task. As a top social media marketing
company in Kerala, Adox Global understands these hurdles. Let’s look at five of the biggest
social media marketing challenges businesses face.

1. Keeping Up with Trends

Companies’ relations on social media are always shifting since the platform is dynamic. So the
trends are always changing and adapting. While the changes are welcome, they can be rather
difficult to follow. In respect to a business, it means being in a continuous learning process and
making corresponding changes. Keeping up can mean doing important things. These are the
trends that the best social media marketing company in Kerala, Adox Global, keeps our eyes on
to help our clients

2. Creating Engaging Content

Social media marketing success relies on the content that is used. Yet, there is always the task
of creating content that will capture the attention and interest of the audience. It has to be
engaging, relevant, and understandable to others, and possess the ability to be passed from
one person to another. This means familiarising yourself with things your audience enjoys and
things they disapprove of. It’s a daily challenge to provide as much variation in the material as
possible to avoid the monotony of a routine. At Adox Global, we specialise in creating content
that captures attention and drives engagement, making us the best social media marketing
agency in Kochi.

3. Measuring ROI

The most difficult part of the evaluation process is figuring out social media marketing ROI. That
being said, it is also critical to realise that, in contrast to other marketing strategies, social media
marketing’s return on investment is more difficult to calculate. It encompasses the monitoring of
key elements such as uniqueness, engagement, clicks, and conversion rates. Recognising
these parameters as well as their effects on maximising business objectives is always essential.
As a leading social media marketing company in Kerala, Adox Global uses advanced tools and
analytics to measure and maximise ROI for our clients.

4. Managing Time and Resources

Then there is the reality of social media marketing, which is generally a time-consuming and
resource-intensive activity. Right from designing the content to posting it and even then
responding to it, it becomes a very time-consuming task. Small businesses are likely to be in a
compromising position in this area. In a nutshell, effective time on a particular task and the
resources must be well managed. Social media management services have to be done by
experts while they concentrate on their core operations; this is what Adox Global covers.

5. Dealing with Negative Feedback

There is bound to be some negative feedback any time a social media marketing campaign is
conducted. Your brand’s reputation will either be made or broken by how you handle it.
Reverting to negative comments must be done in a professional and timely manner. The
customer’s complaints & dissatisfaction have to be handled, and a message has to be sent that
the company cares. However, handling negativity can be challenging and demands a proper
plan on how to handle it. Adox Global, recognised as the best social media marketing agency in
Kerala, excels in managing online reputation and turning negative feedback into opportunities
for improvement.

Conclusion

Yes, social media marketing is fraught with many difficulties, but all these issues can be solved
with the help of proper strategies and experience. We at Adox Global, the best social media
marketing agency in Kerala and Kochi, assist clients in overcoming these problems and
getting optimal marketing results. Whether it’s about being updated with trends, generating
content, calculating the return on investment, time management, or handling negative
comments, we are here to assist.