You probably think of only keywords when you think of Google Ads targeting. One thing that often escapes your mind at first is audiences and the process of targeting ads to people based more on who they are than what they are looking for.

Google receives 8.5 billion queries through its search bar every day. Even though this seems like an absurdly large number, it is still rising. This number is predicted to soar even higher in the coming years.

How does Google Ads targeting work?

You can target particular demographics or communities according to their whereabouts, interests, purchases, websites visited, and other details. To limit who sees your ads, Google Ads offers several audience and content targeting tools. 

You are not limited to a single kind of targeting with Google Ads. By stacking various targeting options at the campaign or ad group level, you can instead create your ideal audience.

Understanding Audience Segments

If you have ever taken part in a Google survey, you may have encountered the “Are you married?” question. Google asks this question because it enhances their targeting, even though it feels very personal.

All advertisers can access Google’s four primary pre-packaged audience categories. This kind of audience targeting offers deeper options based on life and career stages, going beyond the standard information about age, gender, and parental status.

Remarketing

Remarketing comes into play if you already have a tried-and-tested customer base. You can make and use remarketing lists in Google Ads. This list specifically targets users who have already visited your website, app, or even engaged with your ads in the past.

These segments can also be used to identify related audiences that might share your company’s interests.

Optimized targeting

And finally, you can use Google’s machine learning capabilities to find new audiences who are likely to support your business objectives through optimized targeting. 

You will automatically have opted into optimized targeting at the ad group level when you create a Discovery, Display, or YouTube campaign.

A PPC marketing agency in Kochi can be a great move if you want your ads to be targeted based on your clientele. If your business is located in Kochi, a skilled Google Ads agency in Kochi can help you with an optimized strategy.