Are you trying to get your website to appear in Google searches? There is a crucial method you need to look into. Seriously. E-A-T stands for Expertise, Authoritativeness, and Trustworthiness. And getting it right? It can make your rankings fly high.
It is described in Google’s Search Quality Rater Guidelines, which reviewers (also referred to as Quality Raters) use as a guide when giving their opinions on search results.
Ready? Let’s break it down.

What’s E-A-T?

Fundamentally, Google operates behind an obscure code known as the E-A-T. It’s simple: The most effective type of advertising is one that invokes expertise, authoritativeness, and trustworthiness. Sounds fancy, but don’t stress—if your site nails these, Google will likely show it to people. So whether you are with a digital marketing company in Kerala or just up for a bit of SEO, you always remember E-A-T.

In other words, E-A-T is not leveraged as a ranking factor in Google’s ranking calculator, to be precise

However, growing your E-A-T assists you in adhering to Google’s quality standards when it comes to search results.

Expertise: Show You’re the Best!

Expertise means showing you know your stuff. If you’re writing about something, make sure it’s accurate. No fake information, okay? Google loves it when content is from someone who actually knows what they’re talking about.

Depending on the topic and goal of the page, a certain level of expertise may be needed to produce high-quality content.

For instance, consumers looking for money-saving suggestions are not always interested in financial advisor recommendations. They occasionally request actual case studies of tactics that have been successful for their peers.

So, how do you do this? Make your content useful and spot-on. If you’re a digital marketing expert, flaunt it. Share your experience and show your qualifications. Add case studies if you can. Your ranking will improve the more you demonstrate your expertise. Easy, right?

Authoritativeness: Be the Go-To Expert!

Next up is authoritativeness. This is all about being the ‘number one’ guideline in your industry. Google wants to display the best. It follows that you must prove your desire to be one of them.

Here’s how. Apart from this, make sure that other trusted sites link to your site. That’s called a backlink. Backlinking can be referred to as when other sites are ‘voting’ for your site. Links pointing to your website from other websites are known as backlinks, and Google uses them as one of the metrics it uses to assess the authority of a website. The greater the number, quality, and relevance of backlinks linking to your website, the more credible the site is considered to be.

That is all, and do not forget to continue to publish many wonderful articles. According to Google, the more valuable the content you publish, the more it brands you as an authority in the market. Can I assist you in doing that? An SEO agency located in Kerala can be of help in the creation of those all-important backlinks.

Trustworthiness: Make Sure You’re Trustworthy!

Finally, Trustworthiness. Google wants users to find sites they can trust. If your site looks dodgy or unreliable, it’ll get pushed down. No one wants that.

So, how do you build trust? Make your site secure. Easy to use. Display your contact info. Maintain terms of service and privacy policies. If clients notice testimonials and recommendations, it is a success. A clean, professional site also helps. It’s all about making users feel safe and confident.

Why E-A-T is a Big Deal

“Why would anyone care about the E-A-T guidelines?” Good question. Google demonstrated an ability to work its algorithms towards establishing a reliable site. This certainly means that if high E-A-T scores are achieved, then the ranking is bound to occur. This means an increased number of visitors, leads, and, ultimately, success, depending on your website’s rank. For everyone in Kerala, the best SEO company in Kochi can guide you to tame E-A-T and leap
forward.

Ready to Rock Your SEO with E-A-T?

There you have it. E-A-T—Expertise, Authoritativeness, and Trustworthiness. Focus on these, and you’ll be climbing those search rankings in no time

Feeling overwhelmed? Need help? Adox Global, an SEO agency in Kerala, is here for you. They can guide you through the E-A-T process and make your website shine.

Got questions or need more tips? Reach out to us at Adox Global. Our objective is to help you become a search engine optimisation expert!