You might have heard the term “closing the deal” if you work in corporate or sales. It is somewhat of a common term in the industry. This means that even with careful customer persuasion, you need something extra to seal the deal. Here’s where we need to issue a “call to action.”

What is a call to action?

In digital marketing, it’s rather simple. When a user is directed to take a specific action on a website or social media platform, such as a product purchase, sign-up, or payment, it is called a call to action (CTA).

A call to action (CTA) can be shown as a hyperlinked text link or as a clickable button. It is frequently seen on the page itself, in a pop-up form, or in an online advertisement. Potential clients are one push away from converting when they click on it.

Why is CTA Important?

Whether you run an eCommerce, B2B, or B2C company, there are a number of benefits to using CTAs. A good call to action (CTA) can help your audience take action, letting them know what to do next, and establishing authority and trust in your brand in the process.

Without a thought-out call to action, a potential customer might not know how to get in touch with your brand or where to go next. This makes them more likely to give up on your page and look elsewhere, probably at your competitors.

Call-to-action examples

Depending on the context, a call to action (CTA) can take on various forms, but it can generally be defined as any request or question you pose to a user on the website. A call to action can appear as a button on a website, as a line in an email, or as the last words in a blog post. As an expert PPC marketing agency in Kochi, Adox Global tailors the call to action based on the product and the service.

Here are some examples of calls to action that you may frequently encounter:

• Read more.
• Shop now.
• Apply now
• Sign-up
• Share on social media

What makes a call to action effective?

To create CTAs that are effective, digital marketers employ various strategies. Here’s a list of a few typical ones:

Customer Benefit: One of the best ways to persuade a user to click is to clearly state what they will gain from finishing the transaction.

Effective Design: Vibrant button colors that contrast with the page or email’s background are a great way to draw the user’s attention to calls to action that are at their best.

Text urging action: A call to action (CTA) should use action words like “learn more” and “buy now” because, as the term suggests, it is intended to force the user to take action.

Feel of urgency: Your call to action (CTA) can prompt viewers to act right away rather than letting a sidebar divert them from your offer by incorporating a sense of urgency or immediacy. “Limited time offer” is an example of a phrase to use that conveys an urgency to reply straight away.

Take action on Call to Actions

If you want your call to action to be targeted to your ideal audience, hiring a PPC marketing agency in Kochi can be a wise decision. An expert Google Ads agency in Kochi can assist you with an optimized strategy for your company.