If you own a local business, you should know about the latest awesome new features and updates in Google Business Profile. As the leading digital marketing company in Kerala, Adox Global is here to do the hard work for you. Now let us explore some of the amazing resources that can help you boost your online visibility!

What’s a Google Business Profile?

A Google Business Profile (GBP) is a profile you create for your business on any social media platform to enhance its exposure on Google Search and Google Maps. That makes it a helpful element of local SEO, as it will help clients and other visitors find you. Being a leading digital marketing company in Cochin, we understand how important this is to your company.

New Look, New Features!

Oh yes, Google My Business is now known as Google Business Profile. However, the change of name is only half the story. You should be aware of the following latest features:

1. Emoji Reactions for Reviews
   Google has made responding to reviews more fun and engaging. With new options, a company can respond to the customer’s review using emojis. Even though this feature has not made its way to the desktop version of the product, you can use the older style Like button there. Cool, right?
2. Updated Terms of Service
   Google’s updated their terms, so here’s the gist: You need to accept both Google’s general Terms of Service and the additional ones for Business Profiles.
   ● Keep your information accurate and up-to-date.
   ● Google can edit or replace incorrect content.
   ● You can manage and export your data at any time.
   ● By using GBP, you give Google a global licence to use your information.
   ● Google can update terms without notice for non-material changes.
   ● They can restrict or terminate your profile if you break the rules.

3. Say Goodbye to Chat
   By July 31, 2024, Google plans to phase out the chat feature on GBP. If you’ve been using it, you’ll need to find other ways to communicate, like phone calls or other chat tools. Customers can still locate and get in touch with you through Google Maps and Search, so do not worry.
4. Manage Multiple Locations Easily
   If you have multiple business locations, you can now use the Google Business API to publish updates across all of them at once. No development team? No problem! Tools like Embed Social can help you schedule and publish updates effortlessly.
5. Add Your Social Media Profiles
   You can now link your social media profiles directly on your GBP. This means customers can easily find your Instagram, Facebook, and other profiles without extra searching. To add links to your social media accounts, just sign in, edit your profile, and select the Contact tab.
6. Direct Access from Google Search
   You can now manage your GBP most conveniently and efficiently. To access all the features, you just need to sign in with your Google account, then enter the name of your business in the search box and you will get a new window that encompasses all you are looking for. Engage with customers, audit your business information, reply to reviews, generate Google Ads, and much more, all from the SERP!

Why These Updates Matter

As the best SEO company in Kochi, Adox Global knows these updates can seriously boost
your local SEO game. Here’s how:

• Better Engagement: Emojis make interactions more personal.
• Simplified Management: Access all your profile features right from Google Search.
• Improved Visibility: Linking social media profiles and keeping information accurate helps you
  get discovered easily.
  

How Adox Global Can Help

At Adox Global, being the best digital marketing agency in Kerala, we have the expertise to assist and make sure our clients utilise tools such as Google Business Profile to the maximum. Let’s take it step by step, starting with an individual SEO analysis of your profile that aims to enhance your profile rank on the website list.

Ready to Take Your Business?

Never undervalue the significance of these updates. To make your company stand out online, do not hesitate to get in touch with Adox Global, the top Cochin digital marketing agency!
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So there you have it! If you need any assistance with your digital marketing – Adox Global is always there for help. Let’s make your company a big deal beyond the web.
And do remember, Adox Global is with you at every step of your digital marketing path.!