SEARCH ENGINE OPTIMIZATION


What is SEO

SEO is the path of gaining top search engine placement for relevant keyword phrases that making search engines believe your site is more relevant than your competition’s websites. It is the process of getting traffic from the free search results on search engines.

How does SEO actually work?

When a user searches for a term on a search engine like Google, that results gives a series of website that are suitable to the query and websites that have a solid domain authority. The search engine use advanced technique to gather information on every website, it gather every bit of content and it can find on the internet. Search engine often change their algorithms to improve user experience. This means giving priority to the highest quality and most relevant pages.

Benefits of SEO

1. The Results are Low Cost
When you are listed at the top, you don’t need to pay per click for advertising. SEO also targets users who are actively searching for products and services like yours, the traffic resulting from SEO is more qualified than many other marketing techniques. It results in cost-savings for companies.

2. Definite Increase in Traffic
Its an effort to make your website easier to navigate for the search engines. SEO will give you and as soon as you start your seo efforts, traffic will increase at a steady rate.

3. Better ROI (Return on Investment) Than Normal Ads
Its an effort to make your website easier to navigate for the search engines. SEO will give you and as soon as you start your seo efforts, traffic will increase at a steady rate.


SEO Ranking Factors

1. Site Speed
Slow websites reduce user satisfaction. Google also considers user- generated signals related to site speed, including click through rate and bounce rate. Faster sites creates happy users, we have seen in our internal studies, when the site is getting slow, visitors spend less time there.

2. Domain Power
It predicts how well a website will rank on search engine result page. It can be evaluating linking root domains and this can be used when ranking strength of a website over time.

3. Schema mode
It’s a collaborative project by Google, Bing, Yahoo!, Schema markup code helps search engines get a better understanding of specific texts such as addresses, phone numbers. It allows search engines to parse the information on your website so they can serve useful results.

4. Site Architecture
Your site’s architecture has a significant effect on search engine rankings. There’s no exact site architecture that works for every site. The important thing is to make sure your site is user friendly. Site architecture affects engagement factors like clickthrough rate, time on site and bounce rate.

SEO & Marketing

We help your potential clients find you online through Search Engine Optimization. Our job is to drive healthy and relevant traffic to your website – so that your business gets orders, contracts and deals. Our SEO and SEM services are among the best in Kerala, India.

Methods and tools involved

Traffic Analytics.  On-Site optimization.  Link Building. Webmaster Tools.  ROI strategies. Social Media . Google Adwords . Key Words Analysis and much more…

 

 

A Digital Branding Agency In Kerala, India